Paul James Snowden born 1970 in Auckland, New Zealand, lives and works in Berlin.

A combination of classical fine arts studies, corporate advertising agency schooling and his dedication to and involvement in music form the base for his work which he titles creative direction.

He delivers in a style he describes as the striving for the simple, the radical, the classical, the immortal. But in the end, its simply art. His work covers an extensive area of operation with concentration on youth culture and communication, seeing design as a way of life which must be lived true, rich and real.